A late font should not move the page
When a web font arrives late, the text is set twice and the page can jump. We measured the jump on our own pages, and what eight CSS rules did to it.
Insights
Notes on building websites that deserve to be found. We publish when we have measured something worth passing on, not on a schedule.
What a search engine reads on a page
Every page carries a second set of facts, written for machines: title, description, canonical, robots, headings, links. What each one does, in Google’s words.
Why our tables say “Not measured”
A number without a date and an instrument is only a claim. What can be measured the day a site goes live, what needs visitors, and what only the owner can see.
What we write about
- Web development none yet
- Website performance 1 article
- Technical SEO 1 article
- Local SEO none yet
- E-commerce none yet
- Search architecture none yet
- UX none yet
- Content structure none yet
- Core Web Vitals 1 article
- Website maintenance none yet
- Website redesign none yet