Care Physio

Problem

Care Physio is a private physiotherapy clinic at Paskal 23 in Bandung, opened in October 2025. It sees children and adults, for children’s physiotherapy, orthopaedic physiotherapy, psychology, occupational therapy and speech therapy.

Its previous website was an unfinished template:

• a shop where the service pages should have been;
• placeholder text, an empty page title and no h1;
• no WhatsApp;
• English only.

The clinic’s opening hours were not posted anywhere public. Three aims were agreed at the start: booking through WhatsApp, enquiries, and credibility.

Thinking

• Assessment first. Treatment at the clinic starts with an assessment, so the site has no price list. Prices appear only as a starting point, and the assistant never quotes a figure.
• Guides that show their evidence. Every guide cites its sources, and where the evidence goes against a service the clinic offers, the guide says so.
• No testimonials, no stars. Following Indonesia’s regulation on the advertising of health services (Permenkes 1787/2010), the site carries no testimonials and no star-rating markup.
• One WhatsApp button per page. Booking happens on WhatsApp, so each page offers one way to start it. A contact form with nothing behind it became a checklist of what to write in the message.
• Analytics waits for consent. A visitor who does not accept is not counted.
• Indonesian first. The copy was written in Indonesian, then in English, and the Indonesian was proofread by a native speaker. The Japanese, Chinese and Korean versions were translated from the English by AI and audited language by language.

Surface

Cream and teal pages with an editorial layout. The home page leads with “Care That Moves You Forward”, a short paragraph on what the clinic treats, and one green button: Booking via WhatsApp. Around it:

• an interactive body map that asks “Where does it hurt?”;
• cards for different kinds of visitor, each leading to a guide;
• diagrams, 29 guides in each language, and a blog;
• a location page with walking distances that were measured, and photos in the order a visitor meets them on arrival;
• the clinic’s founding story as a video, with the subtitles burned in;
• a “Tanya kami” (“Ask us”) button that opens an AI assistant.

Structure

Service architecture

A services hub leads to five service pages. Two pages explain the clinic’s methods, one gives starting prices, one is the location page, and the guides and the blog sit beside them. Each service page carries Service and BreadcrumbList structured data.

Five languages

The site is static, built with Astro. Indonesian sits at the root and the other four languages under their own prefixes. Each page names its versions in other languages with hreflang, plus an x-default. Every address in the sitemap carries a last-modified date, which changes only when a page’s title, description or main content changes.

Local search

• The home page’s structured data gives the clinic’s address, map coordinates and a booking action (ReserveAction); guides are marked up as MedicalWebPage with an FAQPage.
• The opening hours, posted nowhere before, are now on the page and in the structured data.
• The clinic’s existing Google Business Profile was completed and its map pin corrected.
• Search Console, Bing and IndexNow, and internal links between the pages.

Consent-first analytics

There is no third-party script in the HTML; analytics loads only after the visitor accepts. The assistant runs on a separate backend, with limits per visitor and knowledge generated from the guides.

The record

Work began in June 2026 and the site went live on 9 July. The guide library followed on 31 July, a translation audit on 1 August and the rebuilt location page on 8 August; since 10 September the work has been maintenance. No ranking is claimed; the lab speed figure below is ours, not a visitor’s.